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Build A Great Business With Strong Branding
You are starting your own brand! Congratulations to you! Whether you are starting a blog, an e-commerce store, creating a line on Easy, or becoming known as an author, your branding is what will help your customers recognize you as a brand! Being known as a brand, not just a person or a cute project, is essential for turning your passion project into a money making adventure.
There are few things that make as large of an impact on your business as quality branding does. Your branding includes everything from your photography choices, to your website’s color palette, to your logo and all other design elements. You should never under value the “look and feel” of your brand and how it effects your following!
5 Common Branding Mistakes to Avoid When Building Your Brand
Good branding builds trust. Even if we don’t always acknowledge it, the design of a website, business card or advertisement impacts our initial impression of a business. For example, I recently found myself in need of a new doctor. When searching for a new specialist in my area, I quickly ruled out those whose sites looked dated, or had poor functionality. These poor websites made me feel these doctors were behind the times and not competitive with their cutting edge counterparts. This bias proves that the visual identity of any brand is significant.
However; branding is not all sunshine, rainbows, and smashing successes. When it comes to branding your business, there are a few pitfalls that will can potentially get in your way. Luckily, you can easily avoid these hiccups in order to make your brand identity as strong as your desire to build your dreams!
5. YOU NEVER ESTABLISH A BRAND IDENTITY
The most major mistake any business or brand owner can make is to undervalue the impact of a quality brand identity. Whether you want to share your products and services with a website, PDFs, infographics, worksheets, or any other promotional piece, you must first have a brand identity! If not, your followers and customers will not link your various products or advertisements to one another.
I understand cutting costs when starting your business, however there is no way around producing marketing materials without a brand identity. Even if you only have a website, you still are required to establish a look + feel. What colors evoke your brand? What typefaces speak to your audience? Look into affordable design software to help carry these answers throughout your work. My personal favorite program is Stencil! They have a free version of their program to get you started. However; I really recommend upgrading to their super affordable Pro version to unlock Stencils true potential!
4. YOU PURCHASED A CHEAP LOGO
There are plenty of designers and websites offering beginners super affordable logos. While this may seem like a great way to save money up front, it can really cost you when you are trying to build a strong brand! When you use these cheap providers, you are almost guaranteed to end up with a logo that does not reflect your vision, quality, or personality. Chance are good that you will replace this cheap logo down the shortly down the road. This will cause you to waste money on the service multiple times.
Again, I cannot say enough good things about Stencil! Their super affordable Pro version of their design studio allows me to craft up a ton of marketing pieces. Including my various logos I have used with Lady & the Dachshund. Who else can tinker with your brands perfection better than you? With a cheap monthly fee, you can afford to change your mind with Stencil as many times as you like!
3. YOU ARE FREQUENTLY CHANGING YOUR BRANDING
Although companies like Stencil allow you to play with your branding as often as you like doesn’t mean you should take advantage of doing so. Changes to your branding keeps readers from converting into loyal followers! No one can return to your work if they don’t recognize it as yours!
If you are constantly revising your brand identity drastically, it is most likely due to the desire to conform to design trends. You want to build a timeless brand, rather than one that constantly shifts. Through sticking with one brand identity, you build a cohesive brand. The ability to recognize you will build trust among your followers!
2. YOU ARE RUSHING THE PROCESS
Though you may feel overwhelmed with the growth you are seeing in your new brand, it is important not to take the brand identity process lightly. Take time to invest in defining your vision and to discover your business purpose. These details help you design a branding set that truly reflects your business. This guarantees that you are left with a brand that just fits you perfectly!
By taking the time up front, you are less likely to re-brand in the future, or to despise your current brand. This also helps your followers to spot your work in the sea that is the internet. Allow yourself the time to develop or design long term branding helps guarantee growth if you want to make money with your brand.
1. YOU ARE NOT BEING TRUE TO YOU
At the end of the day, there is only one thing separating you from all of your competitors. You. If you are not true to yourself, your goals, your creativity, and your dreams, then you will never be able to achieve a great set of branding that resonates with your ideal audience.
Do not follow what guidebooks or webinars tell you to design. Do not choose what is popular or trendy. Don’t try to copy the feel of one of your ideals. Simply let the “you” shine through! Bringing your personal touch to your branding will help it feel authentic to your potentially followers!
HOW TO AVOID THESE PITFALLS
The best way to avoid these common mistakes in your brand is to invest the time up front. Try to understand what makes your business unique, as well as define your purpose. Once you have a good grasp of your vision, dedicate some real time to experiment with, and eventually build, a cohesive branding design.
Have you made any of these branding mistakes? What other mistakes have you made, or seen other businesses make? I would love to see your feedback in the comments below!